Discover the soul of Italy through authentic, handmade creations crafted by true artisans.

My name is Agni, and I have been living in Italy for many years.

For me, Italy is the most beautiful country in the world.

I love its style, culture, fashion, food, the beauty of its places, and its people. Italians are fascinating when they talk about details — whether it’s food, fashion, design, football, or business. They are incredibly creative people.

I decided to open POP Fashion Italy to introduce Italian artisans who may be less known globally.

These are the true artists often working behind the scenes for major fashion brands.

They are the subcontractors who anonymously supply their craftsmanship under what is called a "white label."

Through travel and beautiful, inspiring places, I want to present their products and the rich stories behind them — their origins, the people working behind the scenes, their family histories, their immense passion, and their perseverance in continuing family traditions, passed down from father to son.